Hard Bounce Checker

When an email fails to get delivered to the recipient’s inbox because either the domain or recipient’s inbox does not exist, it is called a hard bounce email. Hard bounces can be because of various reasons:

• 1. A bad email id was entered as a mistake, typically a typo error.

• 2. An incorrect Id was intentionally given to avoid receiving promotional mails

• 3. The account has been de-activated (eg: the person may have left the organization leading to deletion of the Id)

Hard bounce email must not be confused with soft bounce email, where an email bounces because the recipient’s inbox is full and cannot accept any more emails. In case of a soft bounce, the non-delivery may be temporary. The email delivery will become possible again once the recipient frees some space in his inbox. However, an email id experiencing a hard bounce will never accept any email, and the effect is permanent. There is no way to re-engage a hard bounce email id as opposed to a soft bounce email id.

A high volume of hard-bounce email addresses on your list can be dangerous to your deliverability. Spam filters can view these as a red flag. With Kleanmail, hard bounces are automatically removed from your email list, so you don’t pay to send them again.

Hard bounce also affects the re-engagement metrics. Usually, a marketer can re-engage inactive subscribers through targeted promotions and campaigns, but it becomes near impossible to do so in case of hard bounces. Multiple attempts to send emails to the non-existent inboxes will damage your domain’s online reputation.

Hard bounce emails must be scrubbed from your marketing email list. Kleamail’s hard bounce email checker features check for such email ids and provide results in real-time, saving you time and money and maintaining your online reputation.